Last month, Douglas Rushkoff released “Program or Be Programmed: Ten Commands for a Digital Age,” a book on how to manage your freedom and identity in a social media-powered world. The question he asks –and I think this is critical for educators to consider– is do we lead in using technology, or do we let it use us?

Worth a read.

Back in August, Josh Bernoff tweeted an offer for a free copy of his new book, Empowered, in exchange for a review at Amazon. I enjoyed his previous book, Groundswell: Winning in a World Transformed by Social Technologies, co-authored with Charlene Li, so I took him up on the offer. Somehow, there was a delay in getting the book to me, and the text did not arrive until we were well into the fall semester — not a good time for a review. So, this is a little bit late, but better than never.

Over the past couple years, I have used Groundswell in my “Designing the future of education in Society 3.0″ course at the University of Minnesota. In the book, Li and Bernoff write on how to integrate professional activities (and the activities of the organization you work with) into 21st century-relevant frameworks. In a way, it is a roadmap for transforming organizations from industrial to knowledge and innovation-based social frameworks that value personal knowledge and expertise:

“Simply put, the groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies. If you’re in a company, this is a challenge” (x).

Empowered builds on these ideas a bit further, focusing on new media and how they impact traditional businesses. Specifically, the book focuses on what they term HEROes: “highly empowered and resourceful operatives” — geeks and other social media savvy people that can help an enterprise navigate the Groundswell. The concept is simple. Rather than trying to manage your technological and social media footprints at the enterprise level, business managers should work to attend to their employees’ and customers’ use of novel technologies. Whereas disgruntled employees and customers can use social media (i.e., Twitter, Facebook, YouTube, blogs, etc.) to do harm to a company’s reputation (intentionally or non-intentionally) with relative ease, companies likewise need to learn how to leverage social media to build their brand images.

Empowered is more of a manual with suggestions than clear answers on how to cope with social media — and, given the rapid rate of evolution of these technologies, the authors’ less-prescriptive pathway is welcome. What the book lacks, however, are game changing perspectives on how to lead in the world of the Groundswell. In other words, the text seems geared toward organizations that are trying to catch up rather than those that are leading social futures.

In a world of expanding knowmadic and do-it-yourself opportunities, this book is likely to leave organizational leaders scratching their heads, wondering how they will possibly keep up with their employees. Can they keep up in an “empowered” world?

Note: The publisher provided a copy of the book for review. Please read our review policy for more details on how we review products and services.

I like conceptual maps –tools for illustrating the relationships among ideas– and, Tero Heiskanen created an interesting one. It’s huge. Without any further commentary:

Settlers of the shift is an open map of experts, organizations and ideas that are scattered around the globe. It’s for people whose work is shifting us towards a better tomorrow – a New World Order 2.0. This map aims to encourage people to connect across sectors and enable you to tie partnerships with like-minded individuals.

And:

Six values are suggested as a common backbone for the partnerships:

• Justice: fair and honest treatment of everyone involved
• Co-creation: synergistic dialogue and collaboration
• Meaningfulness: solutions to problems worth solving
• Generosity: giving time and resources for the sake of giving
• Dignity: acting in a respectful and ethical manner
• Abundance: denying artificial scarcity and limitations

(Thanks to Pekka Ihanainen for sharing this find!)

This is my take on the future of education. Just as there are various conceptualizations of what Web 2.0 and future Web 3.0 might be, there are various conceptualizations of the Education 1.0 – 3.0 spectrum. Derek Keats shared one model he created with J. P. Schmidt a couple years ago, and a simple Google search provides links to various other frameworks or conceptualizations. My model focuses on the feedback-looped, transformative relationship between technology and society, and extends the relationship to transformations in human capital development. In brief,

• Society 1.0 refers to pre-industrial, industrial and information age society that was based on linear, task-oriented relationships. The role of the corresponding Education 1.0 regime was to create graduates that would perform well in jobs with easily defined parameters and relationships.
• Society 2.0 refers to the knowledge-based society that is driven by globalization and the growth of networking technologies. In this paradigm, information is no longer as important as the knowledge that’s created as we interpret information and create meaning. Increasingly, people are becoming more valued for their personal knowledge rather than their ability to perform tasks. Moreover, rapidly evolving information and communications technologies allow us to socially construct knowledge in new ways (i.e., through Twitter, Facebook and other social networking tools). The role of Education 2.0 is to develop our talents to compete in a global market with new social relationships, and where we are able to leverage our knowledge.
• Society 3.0 refers to an emerging innovation-based society that is not quite here, yet. This is a society that is driven by accelerating change, globalized relationships, and fueled by knowmads. In an era of accelerating change, the amount of information available doubles at an increasing rate, and the half-life of useful knowledge decreases exponentially. This requires innovative thinking and action by all members of society.

Borrowing from the New Paradigm model that I recently published in On the Horizon, basic characteristics of the 1.0 – 3.0 spectrum may be summed in this table:

We will dive into more detail on these trends throughout the week.

What about education? This week, we will examine how Society 3.0 impacts Education 3.0:

• The role of schools in Education 3.0
• The role of technology in Education 3.0
• The role of teachers in Education 3.0
• The role of parents in Education 3.0
• The role of communities in Education 3.0

Please visit often and submit your comments!

1. Always with You: Experiment in Hand-held Philanthropy: The Always With You network will connect young African social entrepreneurs with young North American professionals. Using mobile phone technology, which is now widespread, this network will facilitate both micro-funding and the exchange of professional advice to projects in Africa that promote public benefit.
2. Black Cloud: Environmental Studies Gaming: Black Cloud is an environmental studies game that mixes the physical with the virtual to engage high school students in Los Angeles and Cairo, Egypt.
3. Critical Commons: Critical Commons is a blogging, social networking and tagging platform specially designed to promote the “fair use” of copyrighted material in support of learning.
4. FollowTheMoney.org: Networking Civic Engagement: FollowTheMoney.org: Networking Civic Engagement, a project of the Institute on Money in State Politics, is an online interactive site and users’ guide that supports civics research by young people and promotes their understanding of — and engagement with — electoral politics and legislative activities.
5. Fractor: Act on Facts: Fractor is a web application that matches news stories with opportunities for social activism and community service.
6. HyperCities: Based on digital models of real cities, “HyperCities” is a web-based learning platform that connects geographical locations with stories of the people who live there and those who have lived there in the past.
7. Let the Games Begin: A 101 Workshop for Social Issue Game: The Let the Games Begin workshop is a soup-to-nuts tutorial on the fundamentals of social issue games.
8. Mobile and Immersive Learning for Literacy in Emerging Economies (MILLEE): Mobile and Immersive Learning for Literacy in Emerging Economies, a project to be conducted in rural India, promotes literacy through language-learning games on mobile phones: the “PCs of the developing world.”
9. Mobile Musical Networks: Mobile Musical Networks will build an expressive mobile musical laboratory for exploring new ways of making music with laptops and local-area-networks.
10. Networking Grassroots Knowledge Globally: Networking Grassroots Knowledge Globally, a project of the Global Fund for Children, is a new community and “information commons” that will include blogs, video clips, sound slides, podcasts, and photographs to help share innovative practices for helping marginalized and vulnerable children.
11. Ohmwork: Networking Homebrew Science: Ohmwork is a new social network and podcast site where young people can become inventive and passionate about science by sharing their do-it-yourself (DIY) science projects.
12. Self-Advocacy Online: Self-Advocacy Online is an educational and networking website for teens and adults with intellectual and cognitive disabilities, targeted at those who participate in organized self-advocacy groups.
13. Social Media Virtual Classroom: The Social Media Virtual Classroom will develop an online community for teachers and students to collaborate and contribute ideas for teaching and learning about the psychological, interpersonal, and social issues related to participatory media.
14. Sustainable South Bronx Fab Lab: The Sustainable South Bronx Fab Lab project is a laboratory that allows people to turn digital models into real world constructions of plastic, metal, wood and more.
15. Virtual Conflict Resolution: Turning Swords to Ploughshares: Virtual Conflict Resolution is a digital humanitarian assistance game that creates a learning environment for young people studying public policy and international relations.
16. The Virtual World Educators Network: The Virtual World Educators Network will be developed to serve as an online hub to promote the use of virtual worlds as rich learning environments.
17. YouthActionNet Marketplace: The YouthActionNet Marketplace is a dynamic digital networking platform for young leaders to engage in social entrepreneurship and address critical social problems.

How can we fund more of these projects?

The Future Scanner is a community-powered resource that scours the web for the best future-focused content (predictions by experts, discoveries that will impact future events, product prototypes, industry forecasts, useful resources, etc.) and makes it accessible by future Year and Category. When users locate these types of cool links, they tag them accordingly and submit them as “scans” to the site via their personal accounts. As other users come across interesting scans and vote for the ones they like best, the links that receive the most votes appear on the front page of the Future Scanner. Individual users can also easily keep track of the scans they’ve submitted and voted for via their user accounts.

Looks like Digg for futurists, eh?

Rumors of Google’s plans to create a virtual world that rivals that of Second Life have popped up once again over the weekend. The company could now be collaborating with Arizona State University to test the 3D social network, which may be tied into Google’s current applications of Google Earth and Google Maps.

By targeting the higher education social networking crowd (at least initially), can we expect this to take education by storm? Whereas Second Life is based on an invented (and inventable!) world, My World appears grounded in the real world –and more purpose-driven. Would such a grounding help to bridge virtual learning environments with reality?