MTV leapfrogs
Written by John Moravec on Monday, January 22, 2007 at 16:12
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I just received this note from Janet Cohen:
John -
You are going to love this one - from the Feb 2007 Wired.
A Second Life for MTV by Mark Wallace
article is not online yet, but this article explains the part you’ll like, MTV is calling their Virtual MTV a Leapfrog Initiative!
http://www.mediavillage.com/jmr/2006/12/04/jmr-12-04-06/
I’ll try to blog about this soon, if you don’t beat me to it.
cheers, janet
Although MTV’s Virtual Laguna Beach has been out for a while, this is a great example of digital media converging with culture — and new culture creation. No wonder they call it leapfrogging!
Thanks Janet!
Update - Jan 24 @ 20:08
You should really read Janet’s thought’s on “leapfrogging” at MTV:
http://janetdcohen.blogs.com/babyboomerblog/2007/01/virtual_worlds_.html
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Category: Innovation, Technology
