Paul Zenke spoke with Brian Mathews, the Associate Dean for Learning & Outreach at Virginia Tech’s University Libraries. Mathews is the author of the popular Ubiquitous Librarian blog, and the 2009 book “Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students”
Note: An mp3 of this interview is available for download. I recently had the pleasure of speaking with Steven J. Bell, the Associate University Librarian for Research and Instruction at Temple University, and current Vice President and President Elect of the Association of College and…
Libraries are actively reinventing themselves for the digital age. Confronted with corrosive budgets, skyrocketing costs, and challenged by a fear of obsolesce resulting from the accelerating rate of technological change; libraries are struggling for their survival. For the academic library — the “heart” of the modern research…
