Farewell to the Average American

By  | 10/12/2009 | Filed under: Accelerating Change

Looking at demographic trends across the United States, Advertising Age came to a conclusion that will be stunning for most people:

“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”

For $249, you can download their white paper on the topic, or you can review these posts on related topics from Education Futures:

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Dr. John Moravec is a faculty member in the Department of Organizational Leadership, Policy, and Development and the Innovation Studies/Master of Liberal Studies graduate programs at the University of Minnesota. He is the principal of Education Futures LLC; a co-founder of the Horizon Forum, a roundtable on the future of education at all levels; and is the editor of Education Futures. He can be emailed at john@educationfutures.com.

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