Written by John Moravec on Thursday, February 8, 2007 at 12:29
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Dan, the guy behind Higher Ed Chat, is starting-up a Codex of Terrible Higher Ed Marketing.
He writes:
There will be a few categories:
1. “They Paid Someone to Design This?!”
A list of the most poorly designed college websites.
2. “This Video is Supposed to Inspire… Whom?”
A list of the cheesiest and most tasteless college promotional videos. (Currently, Appalachian State holds the title for this one.)
3. “College PR Blunders”
Dumbest moments in college PR. (Such as UNC’s 2,700 congratulatory emails on students’ un-admission.)
Please, nominate your favorites!
You can use the Comments link below, or simply email me.
Here’s one choice example…
And, one from my own university’s fund raising effort… http://giving.umn.edu/fall06/
Let’s help Dan out!
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Category: General, In other news
Tags: marketing, strategy, video
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AMA citation:
Moravec J. The Codex of Terrible Higher Ed Marketing. Education Futures. 2007. Available at: http://www.educationfutures.com/2007/02/08/the-codex-of-terrible-higher-ed-marketing/. Accessed May 17, 2008.
APA citation:
Moravec, John. (2007). The Codex of Terrible Higher Ed Marketing. Retrieved May 17, 2008, from Education Futures Web site: http://www.educationfutures.com/2007/02/08/the-codex-of-terrible-higher-ed-marketing/
Chicago citation:
Moravec, John. 2007. The Codex of Terrible Higher Ed Marketing. Education Futures. http://www.educationfutures.com/2007/02/08/the-codex-of-terrible-higher-ed-marketing/ (accessed May 17, 2008).
Harvard citation:
Moravec, J 2007, The Codex of Terrible Higher Ed Marketing, Education Futures. Retrieved May 17, 2008, from <http://www.educationfutures.com/2007/02/08/the-codex-of-terrible-higher-ed-marketing/>
MLA citation:
Moravec, John. "The Codex of Terrible Higher Ed Marketing." 8 Feb. 2007. Education Futures. Accessed 17 May. 2008. <http://www.educationfutures.com/2007/02/08/the-codex-of-terrible-higher-ed-marketing/>
