The Codex of Terrible Higher Ed Marketing

By  | 2/8/2007 | Filed under: General, In other news

Dan, the guy behind Higher Ed Chat, is starting-up a Codex of Terrible Higher Ed Marketing.

He writes:

There will be a few categories:

1. “They Paid Someone to Design This?!”
A list of the most poorly designed college websites.

2. “This Video is Supposed to Inspire… Whom?”
A list of the cheesiest and most tasteless college promotional videos. (Currently, Appalachian State holds the title for this one.)

3. “College PR Blunders”
Dumbest moments in college PR. (Such as UNC’s 2,700 congratulatory emails on students’ un-admission.)

Please, nominate your favorites!
You can use the Comments link below, or simply email me.

Here’s one choice example…

And, one from my own university’s fund raising effort… http://giving.umn.edu/fall06/

Let’s help Dan out!

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About

Dr. John Moravec is a faculty member in the Department of Organizational Leadership, Policy, and Development and the Innovation Studies/Master of Liberal Studies graduate programs at the University of Minnesota. He is the principal of Education Futures LLC; a co-founder of the Horizon Forum, a roundtable on the future of education at all levels; and is the editor of Education Futures. He can be emailed at john@educationfutures.com.

http://www.educationfutures.com/john

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